Why You Need a Content Editor as Part of Your Content Marketing Strategy

You likely already know that content marketing is a powerful way to attract and engage your potential and existing customers. It involves creating valuable content that answers their questions, solves their problems, and helps you earn their trust.

But creating content is not enough. You also need to ensure that content is well written, clear, concise, and error-free—and, of course, don’t forget findable.

That’s where a content editor comes in.

A content editor reviews, revises, and improves your content before you publish it.

They help with:

• Grammar, spelling, and punctuation. A content editor can catch and correct any mistakes that might affect readability—and, consequently, your credibility!

• Style, tone, and voice. A content editor can ensure that your content matches your brand personality, speaks to your target audience, and follows your style guide (if you have one).

• Structure, flow, and logic. A content editor checks that your content is organized in a way that makes sense, guides the reader, and supports your main points—and if it doesn’t, they fix it.

• Clarity, conciseness, and consistency. A content editor can eliminate any ambiguity, redundancy, and contradiction that might confuse or bore the reader. This is especially important if you choose to get the help of AI when writing your articles. ChatGPT and other AI “assistants” are notorious for repeating the same things over and over—a good editor will know to watch for this.

• SEO, keywords, and metadata. A content editor can check your content for optimization for search engines and, if necessary, add relevant keywords that help you rank higher and drive more traffic. (Usually, the content editor will be using your original brief to check that the keywords you researched have been included.) They will also review the meta description and check all internal and external links.

By working with a content editor, you can benefit from:

• Higher quality articles and more credibility. Your content will be polished, professional, and persuasive, boosting your reputation and authority in the minds of your customers.

• More engagement and conversion. Your content will be more appealing, relevant, and valuable to your audience, increasing their interest, loyalty, and action.

• More time and efficiency. By working with an editor, you can focus on creating more content while your editor handles the last steps, saving you time and hassle.

If you want to take advantage of all that a great content marketing strategy can deliver for your business, you need a content editor who can help you ensure you are producing the best content possible. Otherwise, you are leaving money on the table.

So, where can you find a good content editor?

You can try these directories of editors and search for “content editor” (although beware, this term can be used in different ways, so make sure you read the profile carefully) or “copyeditor” and look for specialization in content marketing, blog articles, SEO, etc:

• Chartered Institute of Editors and Proofreaders

• ACES: The Society for Editing

• Editorial Freelancers Association

Or contact me below to find out how I can help you with your content editing needs.